My potential target market should be African women or women who are interested in this culture ages 23-30 graduated with Bachelors who live in major metropolitan areas. This woman should have just got into her career or has already been invested in her career.
After I thinking about my potential target market I came up with some questions that could help me really narrow down who my target market is. I asked a series of questions such as:
- what is your age?
- where do you live?
- what is your marital status?
- what is your ethnicity?
- what dress style is more like you?
- what print do you like the best?
- are you more of a two piece or one piece kind of girl?
- what is your employment status?
- Do you plan on traveling?